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Myrna deVera: Remarks On Mayorship

  • June 22, 2011

Tonight, we turn the page to a new chapter of the story of our City of Hercules.  Three brand new council members were overwhelmingly elected because of the grassroots Recall movement. John Delgado and I,  sworn in only six months ago, are now the senior members of the city council. Did you realize, you just appointed your third Mayor of the year? Our interim city manager Deltorchio will retire in two weeks, and we have to decide soon who will be our interim city manager, the third one this year.

The past six months has been filled with tough decisions and painful cuts. We cancelled several contracts such as the NEO/Affordable Housing Solutions. Shelved projects like the Big League Dreams and Palm Avenue Center. Discovered our shockingly deep deficits and multimillion bond debts through the MRG audit. We cancelled community events. Cut pay and benefits to balance the budget. And the most sobering of all, laid off 40 percent of our city staff. City morale is at its all time low.

But many recent changes have been positive. We started engaging the community through the finance citizens advisory board, city attorney selection ad hoc committee, and the Bayfront/ITC Taskforce. We achieved transparency through subcommittee minutes, city manager weekly reports and a more open city hall culture. We also laid the groundwork for the next stages of change. Positive changes in the culture of city hall would not have been possible without the help of those who implemented our policy changes, most especially Fred Deltorchio and Liz Warmerdam. Of course, credit is due to Charlie Long, who has worked to advance the important Waterfront project.

These next six months will be crucial. Our priorities are to restore the people’s trust in our city government, build strong city leadership, put our finances in order, and develop new sources of revenue.

Strong City Leadership

  1. Choose an interim city manager
  2.  Select a long-term city manager
  3. Select a new city attorney
  4. Select a new police chief
  5. Hire a Finance Director and decide if he or she should report to Council rather than city manager
  6. Revise the Council Policies of Procedure, Conflict of Interest Ordinance, and Sunshine Laws;

Fiscal Responsibility

  1. Balance the Budget before June 30, 2011 – close the $6 M deficit
  2. Hold Quarterly Budget Reviews
  3. Reduce and pay down debt – multi-million bonds, SERAF
  4. Decide whether to continue or sell the HMU

11.Continue with Pinole/Hercules Wastewater JPA and review the Joint Powers Agreement

  1. Partner with Pinole and other neighboring cities to help with expenditures
  2. Outsource non-essential city services
  3. Establish a Volunteer and Internship program for the city

Economic Development

  1. Plan the reinvestment of our real estate properties
  2. Complete the Sycamore North project
  3. Finalize the Bayfront development agreement
  4. Start the waterfront project phase 1 – the Bay Trail and retaining wall
  5. Obtain ITC funding through grants
  6. Revisit the Red Barn/New Town Center project
  7. Attract retailers and businesses to generate sales tax revenue, (Costco and Safeway and other retail developers)
  8. Raise revenue for our library and education foundation through fun and creative community events

A strong and competent Council will be needed to achieve these goals. These I ask of my fellow council members: do your homework. Attend meetings with an open mind. Ask questions. Listen, listen, listen. Fearlessly voice your opinion, and vote with your conscience. When you vote, remember, you represent all 25,000 members of our community. Don’t be afraid to disagree with the majority, but make sure to debate with respect.

To the community, I feel your anger, anger which has motivated you to radically change your leadership. Unfortunately, hurtful words have been exchanged and a nasty atmosphere pervades. For our community to get out of this mess, we must let go of our anger. Reach out to someone you have battled with in the Patch blogs or emails; have coffee or a drink, and as you chat, look into each other’s eyes and search for common ground. I’m sure you will find your common love for our city.

Dear Citizens, I ask for your patience and understanding and support. You have a newly organized council with brand new members. Your new council has to undergo a transition period of working together. City hall is left with a skeletal crew. When calling on city staff for their services, be mindful that they are carrying a heavier load for less pay and less hours. Be part of the solution. Volunteer, if you can. Do what you expect from your leaders: pay attention, ask questions, do not be duped.

To our neighboring cities and the media, it must seem that Hercules is in constant turmoil. But what looks like chaos is change in progress. We need your collective support and good wishes.

During my oath-taking speech last December, I talked about the journey we are embarking along a steep and rough terrain. Today, we are continuing on this road to recovery, driving our car balanced with the four wheels of community, family, finances, and faith.

What is our destination? We are driving towards achieving our vision of the City of Hercules, free of corruption and fiscally sound, a city with a transparent council, responsive to the will of the people. Together, we are heading to our vision of a Hercules that once again shines, a city we can be once again proud of.

A special thanks to John Delgado; we leaned on each other as the storm swirled around us. Thank you to my loving husband, Manny, my sons, Mark, Christian, and Emmanuel, and my sister, Lorna. To my constituents and my fellow council members, thank you for this honor. And most of all, I thank God, for blessing me with this opportunity to help my community.

Hector Rubio

4:30 pm on Wednesday, June 22, 2011

Bravo! A range of clear goals for the community to strive for and achieve, and a welcomed breath of fresh air.

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Richard L.

4:35 pm on Wednesday, June 22, 2011

Wow, Myrna, thank you. I haven't seen anything like this in Hercules since, who knows if I ever have. Very well said. What a crazy journey we will be in for. I hope a number of us who have contributed on the Patch can somehow do our part in helping the City. The more the merrier.

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Douglas Bright

5:35 pm on Wednesday, June 22, 2011

Thank you, Myrna. Though you had me until "Costco." Please don't subject us to a 145,000 square foot monstrosity overlooking our city with the constant noise, congestion, and pollution that people trying to get to and from this place would cause. After experiencing the "pleasure" of shopping at the Safeways in Pinole and Rodeo, I would also like to say "thanks, but no thanks" to that proposition as well. Those Safeways make even our Lucky store look good (and probably the only reason it is still in business). Sales tax revenue is nice, don't get me wrong, but lets not trade away quality of life for it. Aim higher.

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Lee

9:35 pm on Wednesday, June 22, 2011

Doug: And what's wrong with Costco? We have Home Depot, and that doesn't seem so bad. Besides sales tax revenue, a Costco here would create jobs for people in this community, especially for our younger citizens fresh out of high school. They could contribute to local charities too. The city should allow it on the condition that a greater percentage of its employees hired are Herculeans. Give up the idea of Hercules as a quiet bedroom community; it never really was anyway with I80 cutting right through, and with its constant noise and pollution, a Costco next to it would hardly matter. This is the kind of thinking that is the reason why Pinole has Trader Joe's and we don't. We need more variety besides Lucky's. Face it, the cat's already out of the bag, with most of the major fast food chains here already.

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Douglas Bright

11:24 am on Thursday, June 23, 2011

Costco would get a lot more traffic than our Home Depot does and the way the freeway off-ramp is, there would be a lot of congestion trying to get off the freeway heading eastbound on I-80. The added noise and pollution noise would be from the constant stream of (mostly idling due to the inevitable backups) cars and trucks driving along Willow/Sycamore/San Pablo to get to the Costco on the Hilltown site.
I would trade Home Depot for a smaller hardware store, plus the 5 other reasonably sized stores that could fit in their huge warehouse, any day.
Costco is the apotheosis of "Big Box" and all the evils that go with it. They would drive out of business (or make it impossible for new ones to establish) any local competitors. You can kiss any existing or future grocery, clothing, furniture, electronics, etc. stores in Hercules (as well as the proposed Waterfront and Sycamore developments) goodbye if Costco sets up shop down the street.
I don't want a quiet bedroom community. I want a dynamic, unique community that doesn't allow its potential for being exceptional get swallowed up by big box chain stores through a narrow-minded drive for quick and easy sales tax revenue. If it is just money we are after, lets re-structure our tax system rather than selling out our community.

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Douglas Bright

11:29 am on Thursday, June 23, 2011

As far as jobs for locals, I don't think Hercules has the legal ability to compel Costco to refuse employment to anyone simply because they don't live in Hercules. That would be discrimination. They would hire whoever was most qualified, like the law allows. Besides, any retailer that sets up shop in Hercules would potentially hire residents here – it doesn’t have to be a Costco. It would be the 10 stores that already exist (or would open) in Hercules as long as Costco never comes.

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Phil Simmons

11:26 pm on Thursday, June 23, 2011

Douglas,
Ok, So I suppose a Super K-Mart is out of the question.
Oh,
And congratulations to you Myrna on becoming our new Mayor. You have your work cut out for you along with the rest of the council. So, please, keep your seat and stay awhile.

G.C.

9:45 pm on Wednesday, June 22, 2011

A very nice speech, Mayor De Vera. Good luck to you.

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Jerrold "Jerry" Parsons

12:14 pm on Thursday, June 23, 2011

Dear Honorable Mayor Myrna DeVera,

Thank you for your professionalism and I look forward to working with you and other community members on enhancing our great community. We have so many great projects and programs that are currently in the pipeline for our region and more importantly providing excellent education for the youth of our community.

I would like to schedule a time for you and the other council members to visit our schools, so you can become familier with the quality education we are providing for the childern of Hercules (Foxboro / Franklin Canyon).

Jerrold "Jerry" Parsons
John Swett Unified School District
jerryp1969@yahoo.com

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Lyn

11:52 pm on Thursday, June 23, 2011

Jerry,

How can we get the other Hercules school on board at the JOhn Swett Unified School District?

Susan D.Keeffe

4:04 pm on Thursday, June 23, 2011

Myrna,
Fantastic speech! You definitely have a good understanding of the horrendous job you and the rest of the Council face! It is so important to keep the long range view in mind while dealing with the many short term crises Hercules is faced with. Hercules is indeed wounded, but I'm confident under your leadership and with the leadership of the Council we will eventually emerge a stronger Hercules - though it will take time! Congratulations Honorable Mayor!!!!

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Lee

8:51 pm on Thursday, June 23, 2011

Doug: But locals have had many years to establish local businesses here, long before proposals of big box stores came along, and it just ain't happening; folks just go to Pinole or Richmond for the cheap stuff. This city has just got to keep up with the Joneses or continue to lose out to other cities. I would love to go back to the days of mom and pop stores, small hardware stores, or your local greasy spoon, where one could relax, enjoy their paper and catch all the latest local gossip, but society has changed. People want it fast, and they want it cheap. If this thing is well planned, then traffic snarls can be reduced; maybe additional traffic lanes added. Even if Costco couldn't legally hire locals exclusively (perhaps locals can be given preference) the upside here is jobs, city tax revenue, as well as pulling extra people into the area who have wallets and appetites. Forget shanri-la, this is reality. We are not going to stop it, so let's make the best of it.

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Susan D.Keeffe

11:06 pm on Thursday, June 23, 2011

Lee,
Don't pass out! I agree! I'd love to see a Costco here. I understand the location is the former site where the tanks were located? That location (referred to as Hill Town in the plan) is privately owned apparently. Surely we have room in Hercules for the Waterfront, Costco and maybe even, gasp, an upscale Safeway on the former Sycamore South location? We are in a prime location - where two major highways meet and on the water near the river. We need to grow but in a smart way. Sure, we're in a mess now, but we still need the long-range planning Myrna spoke about in her speech.

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Douglas Bright

9:02 am on Monday, June 27, 2011

I hear where you both are coming from. If Costco was located in a remote part of Hercules, far away from the (planned) small businesses of the Waterfront/Sycamore developments, then I would not think of them as a threat. But Costco can undercut any business that dares to open up shop in those developments. Wal-Mart posed the same threat and the people correctly fought to keep them away. We are shooting ourselves in the foot if we allow Costco to be situated so close to these developments. I know mom and pop businesses are thing of the past. I have nothing against chain stores. My problem is with hulking, big box, eye sores that drive other businesses away and retard the establishment of new ones. Old Town Pinole, downtown Danville, downtown Pleasanton, downtown Martinez, Albany, downtown Berkeley, Rockridge, etc. etc. etc. are allow cities and neighborhoods that have said "no" to region-serving (i.e. big box) stores and "yes" to neighborhood-serving (i.e. smaller) businesses. These communities are thriving. This isn't shangri-la - this is right in our backyard. It would 5-10 years before Caltrans could add a lane to the I-80 eastbound off-ramp we have now. Develop Market Hall, Sycamore North, and the Waterfront, but I'd like to keep Hilltown open space. I like to see grass and trees on the hills overlooking our city, rather than the blemish of warehouses and parking lots.

G.C.

9:02 pm on Thursday, June 23, 2011

Costco? Which society is Hercules catering to?

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Lee

9:27 pm on Monday, June 27, 2011

Douglas: Well I don't know. Some small businesses who have came and went here in Hercules had ample time to establish locally long before proposals of big box stores, but one wonders why they haven't. Yes, there are a few locals who have kept their businesses running strong all of these years, and hats off to their hard work, but their few numbers cannot provide the tax revenue to this city that one big box could. Could, or has this city provided incentives to promote local business? Yes, probably. I am not a business owner here so I couldn't tell you. Richmond said yes to Costco, and Pacific East with its Ranch 99 Market just blocks away thrives (a Ranch 99, or a fish market of the like would be a boon here). There are also a lot of local businesses along nearby SanPablo Ave. in El Cerrito and Richmond which don't appear to suffer from Costco nearby either. My point in a prior comment was that a Costco here could serve as a magnet to draw more people into the area who would patronize our local businesses after a break from shopping. Costco, afterall, doesn't have everything that money can buy, and I think that if a local business learns what they don't have, then they could fill that niche.

Lyn

11:54 pm on Thursday, June 23, 2011

I don't think Costco will be catering to the 70% over at Sycamore North???

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Julian W

9:16 am on Friday, June 24, 2011

I appreciate and respect the spirit of reconciliation advocated by Mayor deVera. Initially, the Hercules Patch served as a forum to facilitate communication among Hercules residents who felt outraged, betrayed, dumfounded and shocked by the corruption and ineptitude at City Hall. As the Mayor states, the Recall campaign has resoundingly accomplished it's mission--we have a completely new city government! It is time to lay down arms, so to speak, and stop this incessant bickering that now haplessly plagues the Patch and turn our energies and attention to solving the problems that face our town.

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Myrna de Vera

9:39 am on Friday, June 24, 2011

Julian,
Thank you for understanding the message of reconciliation. The Council needs the collective support from its citizens or the looming challenges cannot be solved.

Susan D.Keeffe

9:30 am on Friday, June 24, 2011

Julian,
Nicely said. I agree.

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Myrna de Vera

9:41 am on Friday, June 24, 2011

Thank you to everyone who has posted their responses to my Mayor's remarks. I need your support, understanding, and patience more than ever. I am very excited to work with the new Council and we are going to make much progress if citizens like you help us. Kind words go a long way for encouraging Council members. After all, we are mere ordinary citizens with the privelege of an extraordinary task of leading the city out of our crisis.

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Donna W.

12:53 pm on Friday, June 24, 2011

Wonderfully worded, Madam Mayor. Congratulations!

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